jacket media gets companies on-line in a variety of ways

These days, all companies have media on-line. It is a requirement. If they don't, their competitors do. It is the types of media that companies are putting on-line that is so varied.

coverage of live events : We've covered several live and press events for a variety of companies and organizations, from international sportwear companies to top-tier public relations firms. The events range from press days to promote an upcoming event (SPEEDO, BABY CELEBRATION LA), to round-table discussions of a topic or industry (WEBER SHANDWICK, PUBLIC RELATIONS SOCIETY OF AMERICA), or an industry awards show (SPEEDO) or other event. The vidoe footage is then used to produce short, branded, on-line videos featuring key elements of the event, that are embedded into websites, made available as video podcasts, or uploaded to video sharing portals like YouTube.

radio-style interview shows: Creating and producing "interview shows" around a product or service is an excellent way to make information about your company available without sounding like you're selling, selling, selling. When we're developing on-line content, we believe that it is not enough to simply record a marketing manager reading the copy from the back of the product packaging. We develop and produce real interviews that simultaneously inform, educate and build brand loyalty. We've found that the interview format works very well for products (TREND MICRO), live events (LA OPERA) and publishers looking to draw attention to upcoming books (GREENLEAF BOOK GROUP, EMERALD BOOK COMPANY).

narrative info-tainment : The future of marketing, advertising and public relations is branded entertainment. Why buy advertising time on a tv show when you can own the tv show, be the tv show? We are currently branching out into scripted programming, building on the sucess of our award-winning audio blog, The Bitterest Pill, and our experience working with DREAMWORKS SKG and IMAGINE ENTERTAINMENT on News Pop! our animated comedy news show.

we teach them to fish :To get groups up-to-speed, we also teach new media. Sometimes it's as simple as a "brain dump" (GREY WORLDWIDE ADVERTISING), helping a company get ready to pitch new media to their clients. Some groups need to be able to create compelling blogs and podcasts themselves, whether it's because they are a small company (UNIT:PR), a small government agency (PACIFIC NORTHWEST WATER), or are dealing with sensitive material that shouldn't be handled by an outside company (QUINTILES PHARMACUTICALS) . We go directly to these companies and organizations and tell them exactly how to get things done, step-by-step.